Roasting the Coffee Roasters

Episode #20 June. 11, 2015 35m 22s Download
In this episode: Joseph Darnell and Eric Rauch
Crafting roast or industrial roasting: what’s the difference? Why can’t we produce 100 of pounds of roasted coffee in a single batch and get it to taste as well as a small batch? Do the big players like Starbucks hate us? Eric and Joe discuss this and more in this episode of Top Brew!

Highlights and Show Notes

Crafting roast or industrial roasting: what’s the difference? Why can’t we produce 100 of pounds of roasted coffee in a single batch and get it to taste as well as a small batch? Do the big players like Starbucks hate us? Eric and Joe discuss this and more in this episode of Top Brew!

Sponsored by

Thrasher Coffee: Freshly roasted small-batch coffees shipped to your doorstep. Listeners get 10% off with coupon code FUSSYCOFFEE. And for a limited time, order a subscription and you’ll receive a free French press!

Show Notes & Links

Starbucks Ethiopia Coffee

Seattle’s Best Coffee

Starbucks Targets Its Haters with Seattle’s Best Brand

Starbucks Targets Regular Joes

Starbucks & Seattle’s Best Plan to Blanket America

Example of the snug fit of an Apple Watch box (‘unboxing porn’)